Off-Page SEO Agency
The inbound link profile has the volume. The anchor distribution and the topical proximity of the linking domains are what's holding rankings back. That's the surface most of the link-vendor market doesn't price.
Offpage SEO Agency is a white-hat off-page SEO agency. We work with B2B service businesses across legal, medical, dental, real-estate, wellness, SaaS, and adjacent verticals on link acquisition, digital PR, and citation building. The agency-as-entity surface stays unattributed. Verification flows through real published methodology depth and the agency-tied profile chain (LinkedIn Company Page, Clutch, GoodFirms once populated).
White-hat link acquisition, scoped to the algorithms that score it.
The link-spam-detection layer compounds every algorithm update. Penguin 4.0 evaluates at the URL level in real time. SpamBrain reads the link-graph network. The Content Warehouse leak surfaced brand-strength scoring tied to branded query volume. We scope every engagement against all three signals.
Anchor-text distribution scoped per URL, not per domain.
Penguin 4.0 made anchor-text evaluation real-time and URL-specific. A single landing page that accumulates exact-match commercial anchors past the per-vertical baseline gets those anchors discounted the next time Google crawls them, even when the root domain looks natural. We allocate anchors across the link profile at the URL level, keeping each landing page inside the natural baseline (40-55% branded, 15-25% topic, 10-15% URL, 5-15% exact-match).
Link velocity scoped against measured decay.
Acquired links decay at 10 to 20 percent annually as publishers edit pages, remove content, or flip dofollow to nofollow. A retainer that doesn't scope monthly placements against attrition leaks signal over time. We model placement targets net of decay, not gross. The campaign scope document names the gross-to-net math for the engagement quarter.
SpamBrain footprint avoided at the prospect-list layer.
SpamBrain is a neural detection system that reads link schemes from the link-graph network rather than just the destination quality. A campaign that pitches the same vertical from the same outreach mailbox across 80 publishers in 30 days lights up the same fingerprint as a private-network footprint, regardless of placement quality. We pace outreach, segment inbox identity per campaign cohort, and vet prospects against the TrustRank seed-set proximity that the algorithm rewards.
FTC §255 disclosure handled at the placement level.
Sponsored placements carry two compliance layers. FTC §255 requires clear and conspicuous material-connection disclosure on any paid placement that contains an endorsement element (2023 Endorsements Guides revision). Google requires rel="sponsored" or rel="nofollow" on the link attribute, treated as a ranking hint since March 2020. We negotiate placements that meet both requirements without trying to launder one through the other.
Eight service lines, each scoped to a citation-grounded methodology.
White-Hat Link Building
Manual outreach and relationship-led placement scoped against Penguin 4.0 anchor-text distribution baselines. Editorial placements only. No rented-link footprint. No private-network inventory.
Digital PR Services
Story-pitched media placements with data-led hooks. Journalist outreach, expert-source pitches, and proprietary research formats that earn natural links and branded query volume.
Guest Posting Services
Vetted-publisher editorial outreach with content-fit pitches. FTC §255 compliance on any material-connection placement; no scaled guest-blog spam, no syndicated-content blasts.
Citation Building Services
NAP consistency across the U.S. data-aggregator network (Data Axle, Localeze, Foursquare to Apple Maps) plus vertical-citation layer (Avvo, Healthgrades, 1-800-Dentist). Feeds Knowledge Graph entity confidence.
Broken-Link Building
Wayback Machine + Check My Links workflows surface dead outbound links on relevant resource pages. Outreach with replacement-content pitch. 5 to 12 percent pitch-to-link conversion.
HARO Outreach Services
Managed source-pitch service across the reactive-sourcing platform layer (Featured.com HARO revival, Connectively replacement, Qwoted). Daily query monitoring; same-day expert-response drafting.
Resource-Page Link Acquisition
Manual outreach to curated-resource pages in vertical clusters with substantive content-fit pitch. 8 to 15 percent conversion. Distinct from broken-link pitches in pitch shape and recipient context.
Sponsored Content Negotiation
Price + placement + disclosure negotiation for sponsored placements where editorial guidelines permit. FTC §255 material-connection disclosure plus rel="sponsored" handled at the placement level.
The natural baseline we scope to.
Penguin 4.0 evaluates anchor-text distribution at the URL level in real time. A single page accumulating exact-match commercial anchors past the per-vertical baseline gets those anchors discounted the next time Google crawls them, even if the root domain looks natural. We allocate anchor text across the link profile to keep each landing page inside the natural baseline.
A quarterly link-acquisition campaign, scope to placement.
Inbound link profile segmented and scored.
We pull the full inbound profile (Ahrefs + Google Search Console + Majestic for triangulation), segment by anchor category and topical-cluster proximity, model the URL-level distribution against the per-vertical baseline, and identify the placements passing signal versus those discounted, neutral, or actively dragging. Disavow candidates flagged. Anti-Trust Rank exposure surfaced. Output is the diagnostic spec the campaign builds against.
Vetted prospects scoped to the campaign target.
Prospects sourced from competitor backlink analysis, vertical-citation layer (Avvo / Healthgrades / 1-800-Dentist depending on vertical), curated resource pages, broken-link surfacing via Wayback Machine and Check My Links, and HARO query streams across the Featured.com platform. Each prospect vetted on Domain Rating, traffic, topical-relevance overlap, outbound-link density, and SpamBrain footprint risk. The list typically runs 200-400 prospects per quarter.
Manual outreach paced against decay.
Outreach runs through segmented mailbox identity per campaign cohort. Cold outreach converts at 5 to 15 percent. Warm outreach to existing relationships converts at 30 to 50 percent. HARO pitches convert at 3 to 8 percent pitch-to-link. Resource-page acquisition runs 8 to 15 percent. Broken-link building runs 5 to 12 percent. Placements scoped against measured monthly decay, with anchor allocation handled at the URL level rather than the root-domain average.
Net placement target sustained.
10 to 20 percent annual decay tracked at the placement level. Quarterly review surfaces lost placements (publisher edits, page removals, dofollow-to-nofollow flips), refreshes the prospect list with new vertical-cluster surfaces, and re-models anchor distribution against the updated profile. Branded query volume tracked as the Panda-patent ratio input that supports inbound link velocity.
Methodology compliance compared, criterion by criterion.
- Anchor-text distribution
- Allocated at the URL level against the per-vertical Penguin 4.0 baseline (5-15% exact-match ceiling)
- SpamBrain footprint
- Outreach paced, mailbox identity segmented per campaign cohort, prospect network vetted against seed-set proximity
- FTC §255 disclosure handling
- Material-connection disclosure rendered on every paid placement plus rel="sponsored" on the link attribute
- Link decay maintenance
- 10-20% annual decay modeled into the retainer scope; placements net of attrition, not gross
- Topical-cluster prospect filtering
- DR + traffic + topical-relevance overlay + outbound-link density vetting on every prospect
- Reporting surface
- Anchor distribution per URL, referring-domain velocity, decay-net placement count, branded query volume movement
- Algorithmic survival horizon
- Placements meant to compound through the next algorithm update
- Anchor-text distribution
- Exact-match anchor stack at scale; URL-level discount fires the next crawl cycle
- SpamBrain footprint
- Same template across hundreds of placements lights the neural detection layer; algorithmic demotion within one update cycle
- FTC §255 disclosure handling
- Disclosure suppressed to preserve dofollow signal; FTC enforcement exposure for the buyer's domain
- Link decay maintenance
- Volume delivered up front; decay hits the buyer's signal over the next 12-18 months unreplaced
- Topical-cluster prospect filtering
- Domain Rating alone or category alone; topical-cluster relevance ignored
- Reporting surface
- Placement count and Domain Rating average, nothing about whether the placements pass signal
- Algorithmic survival horizon
- Short-term lift, reversed by the next Penguin / link spam update inside 12-18 months
Updated 2026-05-28
Methodology questions we get during the audit conversation.
What does an off-page SEO audit actually surface?
The audit pulls the full inbound link profile, segments it by anchor category and topical-cluster proximity, and models the URL-level distribution against the per-vertical Penguin 4.0 baseline. The output names the placements passing signal, the placements that are discounted under Penguin 4.0's real-time URL-level discounting, the placements accumulating spam mass under Anti-Trust Rank, and the disavow candidates. It also names the branded query volume gap against the Panda-patent ratio surfaced in the May 2024 Content Warehouse leak.
How is white-hat link building different from what a Fiverr-tier vendor ships?
White-hat link acquisition is editorial placement scoped against Penguin 4.0 anchor-text distribution. The mailbox identity is segmented per campaign cohort to avoid the SpamBrain link-graph signature. Each placement is FTC §255 compliant where it carries a material connection. The Fiverr-tier model ships volume at uniform exact-match anchor density from a single outreach footprint, which triggers the algorithmic detection layer inside one update cycle.
What changed when Cision shut down HARO?
The reactive-sourcing platform layer changed twice in eighteen months. Cision discontinued HARO in early 2024 and migrated everyone to Connectively. Connectively shut down in December 2024. Featured.com bought the HARO brand and relaunched the platform in April 2025. The journalist audience split across Connectively and Qwoted during the transition. We monitor both surfaces because the conversion math is too sensitive to the platform split to pick one.
How do you handle rel="sponsored" on guest posts?
The rel="sponsored" attribute was introduced September 10, 2019. Google treats it as a ranking hint since March 1, 2020. FTC §255 (2023 Endorsements Guides revision) requires a clear and conspicuous material-connection disclosure on any paid placement that contains an endorsement element. We negotiate placements that meet both requirements without trying to launder one through the other. Editorial guest posts that exchange no payment retain dofollow at publisher discretion.
What pitch-to-link conversion should an operator expect?
Cold outreach to publishers who don't know you converts at 5 to 15 percent. Warm outreach to existing relationships converts at 30 to 50 percent or higher. HARO and journalist-source pitches convert at 3 to 8 percent pitch-to-link. Broken-link building runs 5 to 12 percent. Resource-page acquisition runs 8 to 15 percent. The gap reflects the pitch shape and the recipient context, not vendor quality.
What's the realistic retainer scope for a quarterly campaign?
A quarterly campaign across white-hat link building, digital PR, citation building, and HARO outreach typically scopes 12 to 24 placements net of decay. The exact target depends on the inbound profile diagnosed in the audit and the vertical-citation gap surfaced for the relevant niche (Avvo / Healthgrades / 1-800-Dentist / vertical equivalent). Engagements below a quarterly cadence with under 4 placements fall outside the scope; the maintenance retainer compounds against link decay, and a one-off pack delivers short-term lift that reverses out.
Stop watching placement volume climb while rankings stall.
We pull the full inbound profile, segment it by anchor category and topical-cluster proximity, model the URL-level distribution against the per-vertical baseline, and identify which placements pass signal versus which Penguin 4.0 is discounting in real time.